DIGITAL LEAD NURTURING

QUALIFY BY GAINING CONTACTS

Convince your potential customers by clearly positioning yourself as an expert on your market. To do this, you need to provide relevant content and solutions to problems to which your customers can relate: automatic nurturing processes handle the right fit for your target audience and continually upgrade any leads you gain.

Especially in the B2B sector, efficient lead-nurturing is needed to reach the decision makers.

TIMO KLEIN, HEAD OF PRESALES, B4B SOLUTIONS

TRANSFORM YOUR CONTACTS INTO YOUR CUSTOMERS

Of course, there are many paths that lead to a deal, but one thing is certain: the deal goes to the partner who is reliable when problems need to be solved, provides an innovative source of inspiration and has an attractive offer. A potential customer takes a decision to buy only after first going through a number of phases, guided through each with an appropriate lead-nurturing strategy. We help you create a buyer persona, an ideal design of your touch points and to plan and implement a targeted approach to the customer. The actual nurturing process, which involve maintenance and promotion of your contacts, takes place almost automatically: marketing automation carries out efficient campaigns and ensures that relevant information is supplied to your target audience at the right time.

THE RIGHT TIMING FOR YOUR OFFERS

Digital lead nurturing is an all-rounder when your goal is to develop better quality contacts. In particular, this involves winning new customers, taking care of existing customers, re-activating inactive or regaining former customers. Continuous lead scoring keeps you abreast of the potential of your contacts, allowing you to provide the best possible to support using marketing automation. You maintain control of your lead pipeline. In turn, you also benefit from efficient marketing campaigns, increase conversion rates and trigger shorter sales cycles.